
CarelineOS
2026Multi-tenant SaaS platform
An operating system for appointment-based service businesses — booking, payments, memberships, and a lead-gen engine in one platform.
- Multi-tenant
- Payments
- Booking
- Next.js
A body of work
A selection of engagements spanning marketing and lead-generation sites, transactional storefronts, multi-tenant platforms, and developer tooling. Beautiful software that does a job.

Multi-tenant SaaS platform
An operating system for appointment-based service businesses — booking, payments, memberships, and a lead-gen engine in one platform.

Consulting CRM
A personal consulting CRM built on a reusable, batteries-included platform scaffold — clients, projects, communications, and a credential vault in one place.

AI-assisted SaaS
An AI-assisted job-application and resume platform with a kanban tracker, ATS scoring, and an in-app assistant.

Home poker organizer
An all-in-one app for organizing recreational home poker games — scheduling, RSVPs, a synced blind timer, and live results without the group-chat chaos.

Mobile spray-tan business
A marketing site and booking app for a mobile spray-tan business — a multi-step booking wizard, session-balance packs, and real accounts with SMS notifications.

Luxury hair salon, Costa Mesa CA
An editorial marketing site that converts Instagram attention into bookings for a premium, fashion-grade salon.

Women's boutique, Old Town Tustin CA
A transactional e-commerce storefront that carries the curatorial authority and warmth of the physical boutique.

Mobile dental hygiene practice
The entire front door for a mobile dental-hygiene practice — designed to make a new service feel legitimate and reachable.

Custom carpentry & remodeling
A content-driven marketing site for a Southern California carpentry firm — owner-editable via Sanity, with a consultation form that fires instant email and SMS alerts.

Boutique hair & color studio
A content-managed marketing and booking site for a Costa Mesa hair studio — stylist galleries, Square-powered booking, reviews, and owner-run promotional campaigns.

Industrial air-compressor dealer
A fast, credible marketing site for a since-1978 air-compressor dealer — built to convert visitors into phone calls and quote requests, not to be a store.

Platform apex site
The apex home for a suite of internal platform apps — one “one suite, one control plane” narrative that lets a technical visitor self-select into the right tool.
Developer tooling, platform infrastructure, and early prototypes. Less glossy than client work, but where a lot of the engineering depth lives.
Let’s talk
Most projects begin with a short, no-pressure discovery call.