Notes
Field notes on building sites that actually perform.
Practical writing on speed, conversion, and turning traffic into real inquiries — the same thinking that goes into every project I ship.
Speed is a feature: why every 100ms costs you customers
Performance isn’t a technical vanity metric — it’s the first impression, the conversion lever, and the SEO signal most sites quietly fail. Here’s how I think about making sites genuinely fast.
Read the noteConversion
The anatomy of a page that converts
A beautiful site that doesn’t turn visitors into customers is just expensive decoration. Here’s the structure I use to design pages around a single, clear action.
February 3, 2026Lead generation
Where do your customers actually come from?
If you can’t tell which channel produced your last ten inquiries, you’re guessing with your marketing budget. Here’s how attribution turns guesswork into decisions.
February 24, 2026Let’s talk
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