Capabilities & add-ons
Capabilities & add-ons
Every web application starts with a beautiful, reliable core. These are the capabilities I layer on top — added during a build, or switched on later as your business grows. Each one is battle-tested across real client work.
Create
Built into a new web application from day one.
Online Booking & Scheduling
Turn interest into a booked appointment.
Let customers book you directly — embedded scheduling or a fully custom, on-brand booking flow wired to your calendar and payments.
Payments & Subscriptions
Get paid — one-off, packs, or recurring.
Take payments online: single purchases, pre-paid packs and gift cards, memberships, and recurring subscriptions with a self-serve billing portal.
Accounts, Login & Security
Safe accounts your customers trust.
Secure sign-in — email, magic links, SMS one-time codes, passkeys, and SSO — with role-based access and data isolation done right.
Maps & Location
Make it effortless to find and reach you.
Embedded maps, clear service-area info, and directions — so local customers know exactly where you are and that you serve them.
Native Mobile Apps
Be on the home screen — iPhone, iPad & Android.
A real, installable app for iOS, iPadOS, and Android — published to the App Store and Google Play, with push notifications and offline support.
Native Desktop Apps
A real app for Windows & macOS.
A signed, installable desktop application for Windows and macOS — with deep OS integration and auto-updates.
TV & Living-Room Apps
On the big screen — Apple TV, Fire TV & Android TV.
A living-room app for Apple TV, Fire TV, and Android TV — remote-first navigation, media playback, and store submission.
Improve
Added to an existing product to make it work harder.
Care
Switched on as part of an ongoing monthly relationship.
Email, SMS & Notifications
Reach customers the moment it matters.
Transactional email, SMS and WhatsApp, and browser/mobile push — for confirmations, reminders, alerts, and re-engagement.
Monitoring & Reliability
Know it’s up before your customers do.
Uptime and performance monitoring, error reporting, and health checks — so problems are caught and fixed before they cost you business.
Integrations & Automation
Connect your tools and cut the busywork.
Connect your app to the other systems you use with secure webhooks and APIs, so data flows automatically instead of by copy-paste.
Grow
Focused on more traffic, more leads, and more sales.
Analytics & Traffic Insight
Know what’s working — and what to do next.
Traffic and behavior analytics with plain-English monthly readouts, so decisions are driven by data instead of guesswork.
Reviews & Reputation
Let your best customers sell for you.
Pull in live Google reviews and showcase social proof automatically, so trust is built before a visitor ever contacts you.
AI Assistants & Automation
A helpful assistant, on brand and on message.
On-brand AI — a concierge chatbot that answers questions and drives bookings, or deeper AI features tailored to your product.
Lead Capture & Attribution
Capture every lead — and know where it came from.
Conversion-focused forms, one-tap call/book paths, and UTM/referral attribution so you capture leads and can see which channels actually work.
Capabilities are quoted per project or bundled into a Care plan. Pricing depends on scope and the tools involved — this catalog grows as the portfolio does.
Let’s talk
Have a project, or a product that could work harder?
Most projects begin with a short, no-pressure discovery call.