Analytics & Traffic Insight
Numbers only help if someone reads them for you. I set up privacy-respecting analytics and — as part of a Care plan — turn them into a monthly, plain-English readout: where your traffic comes from, what’s converting, where visitors drop off, and the specific changes I’d recommend next. This is the “online coach” side of the relationship.
“I have analytics, but I don’t know what any of it means or what I should change.”
What's included
- Traffic & behavior analytics setup
- Conversion & funnel tracking
- Monthly plain-English performance readout
- Concrete, prioritized recommendations
- Privacy-first, first-party options
Where I've shipped it
Real client work that put this capability to use.
Related reading
The 200 OK that means “page not found”
Your error page can look perfect and still be lying to Google about whether it exists. A tour of the bugs that pass every automated check and only show up in a real browser.
What your software is allowed to know about you
Most tools “collect usage data.” Almost none of them tell you where the line is. Here’s the written contract I hold my own software to — the exact list of what may be sent, and what must be rejected.
A green deploy is not a working site
A quarter of my own site was returning server errors while every build was green and every deploy said “Ready.” Here’s the failure class that no build step can catch, and the check that now runs after every release.
Where do your customers actually come from?
If you can’t tell which channel produced your last ten inquiries, you’re guessing with your marketing budget. Here’s how attribution turns guesswork into decisions.
The anatomy of a page that converts
A beautiful site that doesn’t turn visitors into customers is just expensive decoration. Here’s the structure I use to design pages around a single, clear action.
Speed is a feature: why every 100ms costs you customers
Performance isn’t a technical vanity metric — it’s the first impression, the conversion lever, and the SEO signal most sites quietly fail. Here’s how I think about making sites genuinely fast.
Let’s talk
Have a project, or a product that could work harder?
Most projects begin with a short, no-pressure discovery call.