Brand
The marks, colors, and type behind Cates Works.
A small, disciplined system: one monogram, one accent, two typefaces. Enough to feel considered everywhere it appears — from the site to a business card.
Logo
The lockup
The primary lockup pairs the CW monogram with the wordmark. The monogram is drawn as two continuous strokes — an open C ring cradling a nested W.
Palette
Warm paper, deep ink, one forest green
A restrained set — warm neutrals carry the work, and a single muted forest green does all the pointing. No gradients, no second accent.
Paper
Background
oklch(0.985 0.004 95)
Ink
Primary / text
oklch(0.22 0.01 75)
Forest
Accent
oklch(0.45 0.058 152)
Stone
Muted surface
oklch(0.955 0.006 95)
Slate
Muted text
oklch(0.5 0.008 80)
Typography
Two typefaces, clear roles
Aa
Web applications, made to work.
ABCDEFGHIJKLM · abcdefghijklm · 1234567890
Aa
Beautifully engineered digital products that attract attention, create opportunities, and improve with your business.
ABCDEFGHIJKLM · abcdefghijklm · 1234567890
Business card
Front & back
Standard 3.5 × 2 in. An ink-drenched face carrying the monogram, and a paper reverse with the essentials — name, email, domain, and the line that says what we do.
Cates Works
Web applications & digital growth
Cates
Principal & Founder
hello@cates.works
cates.works
Web applications, made to work.
Let’s talk
Have a project, or a product that could work harder?
Most projects begin with a short, no-pressure discovery call.