Accessorie Air
Industrial air-compressor dealer
A fast, credible marketing site for a since-1978 air-compressor dealer — built to convert visitors into phone calls and quote requests, not to be a store.
The challenge
A long-established industrial supplier had a dated WordPress site that undersold a 40-plus-year reputation. It needed a modern, fast presence that converts visitors into calls and quote requests — without the cost and complexity of migrating a large product catalog into a store.
“A credible, fast presence that turns visitors into phone calls and quote requests.”
The approach
- 01
Rebuilt on a Next.js 16 microfrontend monorepo template for speed and a clean foundation.
- 02
Framed the site around trust and capability — service, rental, and Smart-Pipe offerings — rather than a checkout.
- 03
Routed shoppers to the existing external catalog via deep links and search-by-spec, avoiding a costly migration.
- 04
Built a portable, Sanity-shaped content adapter so staff can edit content, with a hosted-CMS migration path ready when needed.
Design iteration
Scoped to sell trust, not transactions
The sharpest decision was what to leave out: paid analytics, a native store, and heavy marketing tooling were all explicitly kept out of scope. The site’s job is credibility and conversion-to-contact, so effort went into speed, clarity, and a frictionless quote path instead.
What we built
Highlights of the work
Quote & call conversion
Every path leads to a phone call or a quote request.
Catalog deep-links
Search-by-spec routes shoppers to the existing product catalog.
Editable content
A portable Sanity-shaped adapter lets staff manage content over time.
Location & service info
Clear service-area and contact surfacing with a maps embed.
Capabilities demonstrated
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