Tinley Construction
Custom carpentry & remodeling
A content-driven marketing site for a Southern California carpentry firm — owner-editable via Sanity, with a consultation form that fires instant email and SMS alerts.
The challenge
A custom-carpentry firm was stuck on a dated WordPress site it couldn’t easily update, and leads were slipping through the cracks. It needed a credible, owner-editable presence that turns visitors into consultation requests.
“A homeowner books a consultation, and the owner hears about it within seconds — no lead left waiting.”
The approach
- 01
Rebuilt the site ground-up in Next.js with all content modeled in Sanity so the owner can edit copy, hours, team, and portfolio.
- 02
Built a consultation request form as the primary conversion path, persisting each lead to the CMS.
- 03
Wired instant email and SMS alerts so a new lead reaches the owner immediately.
- 04
Structured the portfolio and testimonials to establish craftsmanship and trust quickly.
Design iteration
Interview-driven requirements
The build followed an interview-derived requirements table rather than guesswork — hours, service area, testimonials, and the exact lead-routing behavior were pinned down with the owner up front, then translated directly into the CMS schema and alerting flow.
What we built
Highlights of the work
Owner-editable content
Sanity CMS puts copy, hours, team, and portfolio in the owner’s hands.
Consultation lead form
The primary conversion path, saved straight to the CMS.
Instant alerts
Email and SMS notifications fire the moment a lead comes in.
Trust-building portfolio
Project galleries and testimonials that sell the craft.
Capabilities demonstrated
Add these to your own project
Let’s talk
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